Case Study: Building a Challenger Brand within Industry Giants
In a recent mentoring session, I worked with a solo founder launching a science-backed, clean-label infant nutrition brand in Latin America. With product development complete and regulatory approvals underway, she appreached me during her pre-seed fundraising round, grappling with strategic questions around competition, positioning, and a debate on market entry strategy. Challenge As she enters…
Case Study: From Uncertainty to Strategic Clarity
Last year, I worked briefly with a wellness-focused co-founding team. After working with one of the co-founders, she asked me to also discuss with her co-founder topics of strategic focus, target market and pitch. When combining visions to start a business, doubts can creep in between founders that affect how they define the value proposition…
Case Study: From Overwhelm to Clarity in 79 Minutes
This week, I had another exciting deep dive advisory call with a startup founder who found herself at a crossroads—facing both critical business decisions and significant personal challenges. In today’s fast-paced startup world, it’s common to see decision fatigue creeping in, where every choice feels monumental. In this case study, I’ll walk you through how…
Inside the Business Mind PLC 