Category: Business Model & Services
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Case Study: From Pricing Pressure to a Pitch That Leads with the Problem
A co-founder of an early-stage AI hardware startup — building a product that takes the notion of a professional “colleague” to the next level — came to a one-off advisory session focused on pricing. The company was pre-seed, hiring its first specialists, and preparing for its next round of investor conversations. The Challenge The core…
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Case Study: From Sharpening the Pitch to Rebuilding the Foundation Behind It
A founder building a two-sided marketplace connecting holistic wellness professionals with the people who book them came to a deep-dive session mid-fundraise, closing a convertible note round with a technical co-founder recently on board. Her ask was specific: help tighten the investor narrative ahead of a run of active fundraising conversations. The Challenge The pitch…
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Case Study: From Uncertainty to Strategic Clarity
Last year, I worked briefly with a wellness-focused co-founding team. After working with one of the co-founders, she asked me to also discuss with her co-founder topics of strategic focus, target market and pitch. When combining visions to start a business, doubts can creep in between founders that affect how they define the value proposition…
