Case Study: From Pricing Pressure to a Pitch That Leads with the Problem
A co-founder of an early-stage AI hardware startup — building a product that takes the notion of a professional “colleague” to the next level — came to a one-off advisory session focused on pricing. The company was pre-seed, hiring its first specialists, and preparing for its next round of investor conversations. The Challenge The core…
Case Study: From Sharpening the Pitch to Rebuilding the Foundation Behind It
A founder building a two-sided marketplace connecting holistic wellness professionals with the people who book them came to a deep-dive session mid-fundraise, closing a convertible note round with a technical co-founder recently on board. Her ask was specific: help tighten the investor narrative ahead of a run of active fundraising conversations. The Challenge The pitch…
Case Study: Building a Challenger Brand within Industry Giants
In a recent mentoring session, I worked with a solo founder launching a science-backed, clean-label infant nutrition brand in Latin America. With product development complete and regulatory approvals underway, she appreached me during her pre-seed fundraising round, grappling with strategic questions around competition, positioning, and a debate on market entry strategy. Challenge As she enters…
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