Category: Founder & Team Alignment
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Case Study: From Uncertainty to Strategic Clarity
Last year, I worked briefly with a wellness-focused co-founding team. After working with one of the co-founders, she asked me to also discuss with her co-founder topics of strategic focus, target market and pitch. When combining visions to start a business, doubts can creep in between founders that affect how they define the value proposition…
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Case Study: From Overwhelm to Clarity in 79 Minutes
This week, I had another exciting deep dive advisory call with a startup founder who found herself at a crossroads—facing both critical business decisions and significant personal challenges. In today’s fast-paced startup world, it’s common to see decision fatigue creeping in, where every choice feels monumental. In this case study, I’ll walk you through how…
