Category: Target Market & Positioning
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Case Study: Building a Challenger Brand within Industry Giants
In a recent mentoring session, I worked with a solo founder launching a science-backed, clean-label infant nutrition brand in Latin America. With product development complete and regulatory approvals underway, she appreached me during her pre-seed fundraising round, grappling with strategic questions around competition, positioning, and a debate on market entry strategy. Challenge As she enters…
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Case Study: From Uncertainty to Strategic Clarity
Last year, I worked briefly with a wellness-focused co-founding team. After working with one of the co-founders, she asked me to also discuss with her co-founder topics of strategic focus, target market and pitch. When combining visions to start a business, doubts can creep in between founders that affect how they define the value proposition…
Inside the Business Mind PLC 